How Does Economics 101 Explain Consumer Behavior?

Sometimes love demands a second chance, but it will never be bought, no matter the amount. Michael Carrington promised himself after losing his wife that he was done with love. No more investing in anything he wasn’t capable of walking away. Sex and high-dollar business deals would become the center of his world. Throw in a touch of danger, and he has all he needs outside of a new assistant. Rainey Foster has finally graduated college, and as a struggling single mom, she just needs someone to give her a chance. She’s willing to go all in with the right employer, as long as the buck stops there. He can have her time, her commitment and her attention, but no one will ever have her heart again. She thinks she has things figured out until she comes face to face with the illustrious Michael Carrington. Powerful. Confident. Sexy as all get out. Lust might ignite the flame between them, but love will have its way.

All I wanted was a one-night stand with a random guy, just to get back at my boyfriend, who had insulted me for never being able to feel anything with him. So, I left Brooklyn with my best friend, Ashley, to spend spring break in Cabo. The deal was simple: have fun like a normal young adult and hook up with any guy... just to prove a point. I ended up in the bed of a man with the most mesmerizing eyes I’d ever seen—a man I knew absolutely nothing about. He pleased me in ways I didn’t think were possible. Every touch, every kiss, every whispered brush of his hands against my skin ignited a hunger I never knew I had. But when I woke up the next morning, the stranger was gone. I thought it was just a forgotten one-night stand, someone I’d never see again. Until I found out he was my new statistics professor. It was supposed to be one meaningless night, but now I crave him in ways I never knew were possible. Even knowing he could be my downfall, I still want him. Still crave him. Still want him to ruin me in whatever way he desires.

A parent in my son's preschool group chat tagged me out of nowhere. "Theo's dad, your son's lunches always look pretty nice. Starting tomorrow, pack one for my daughter too." "I'm not asking for free food. I'll give you ten dollars a day. That adds up. You can make a little extra on the side." I stared at the message, almost laughing from how absurd it was. My son has severe food sensitivities and a fragile stomach. Every ingredient in his meals is specially sourced, and a single lunch costs far more than five hundred dollars to prepare. And this man thought ten dollars could buy it? I replied with two words: "Not happening." The next day, my son came home crying. His lunch had been taken by another child, and the teacher had scolded him for being selfish. Fine. Since they wanted to push this far, I would show them exactly how far I could go.

I set up a company cafeteria for employees with an abundant meal daily worth 150 dollars per person. Meals are prepared by a world-renowned master chef. Every day, I only ask my employees to contribute a token of one dollar. Instead of gratitude, all I get is their envy of the neighboring company. "I wish we had that. Their healthy lunches cost them nothing, and the company covers everything." "Yeah. Free salads always seem to taste the best." Before long, this chatter spreads through the office, and the new hires carry it into the company's group chat. "Mr. Shaw, can we switch things up? All this rich, heavy food is just too much for us!" A few of the senior employees quickly jump in. "Yes, Mr. Shaw! We're not asking for anything extravagant. We only want something like the healthy lunches the other company gives out for free!" Perfect. They ignore my lavish 150-dollar meals that cost them almost nothing, yet they pine over the neighboring company's modest lunches. I scroll through the chat, feeling nothing but sharp irony. I immediately send a company-wide email. "Attention, everyone! By popular demand, and so you can all experience a truly free lunch, the cafeteria's daily meal is reduced from abundant to simple starting today. "Snacks and fruit options are discontinued and replaced with the same healthy lunch set offered by the neighboring company. The company will cover the full cost. Enjoy your meal!"

During a public lecture on derivatives, I hurl my water bottle hard at the blackboard. Under the stunned gazes of the professor and my classmates, I stand up and say, "Seriously? Is there a need to explain a problem this simple? Move on to the next one. How did you bunch of idiots get into the accelerated program? How are you even worthy of sitting in the same classroom as me?" I turn my head and see my mother, who is standing outside the classroom to accompany me as I attend the lecture. She has a pleased and approving look on her face. A reporter sitting in the back quickly points the camera at me. I smile and call out toward the door, "Mom, I need to pee. Come take me to the restroom."

After half a month of nonstop overtime, I secured a contract worth over ten million, pulling the company back from the brink of collapse. My boss, Richard Gray, was overjoyed. At the celebration party, he called me the pillar of the company and announced that he would reward me with a bonus. However, when the end of the month came, and I opened my payslip, I froze. Negative 250 dollars. A negative commission? I actually owed the company 250 dollars? I immediately called the finance department, asking if there was a mistake on my payslip. They replied, "No mistake. This is the cost calculation formula that Mr. Gray personally instructed us to use. He said you'd understand once you saw it." I went straight to Richard for an explanation. He laughed. "The contract that you signed, after factoring in the concessions, upfront resources, and hidden expenses, left the company with a net loss of 150 thousand. Since the loss was due to your personal decisions, you're responsible for five percent. That totals to 7500. "Considering how hard you worked, we deducted it from your base salary first. But your salary wasn't enough, so you still owe the company 250. Don't worry. The company treats its employees well. We'll write that off." Soon after, he awarded 100 thousand dollars to the newly arrived intern. I watched the newcomer, probably connected to Richard, cheerfully treat the entire company to dinner with her bonus, and something inside me just snapped. From that day onward, I did the bare minimum. I clocked in. I clocked out. Nothing more. Later, when a critical project went catastrophically wrong and the company faced a colossal compensation demand, Richard came begging me to fix it. I just smiled and said, "Sorry, Mr. Gray. I've already resigned. If there are any problems, you can ask the intern who got the 100 thousand dollar bonus to handle it."