Sanrio's zodiac collaborations are such a gem for collectors and fans of kawaii culture! I stumbled upon their limited-edition Zodiac Hello Kitty series last year, where each character was styled after the Chinese zodiac signs—think Dragon Kitty with tiny flames or Ox Kitty with adorable horns. They partnered with brands like Puma and Uniqlo for themed apparel, and even Japanese snack companies released zodiac-themed packaging.
What’s cool is how they blend traditional symbolism with Sanrio’s playful aesthetic. I remember snagging a Rat Kuromi keychain from a collab with a jewelry brand—it sold out in hours! If you’re hunting, check seasonal releases around Lunar New Year; that’s when they ramp up these drops. Social media accounts of Sanrio Japan often tease collabs early, so turn on notifications if you’re serious about grabbing them.
Sanrio’s zodiac collaborations feel like a treasure hunt—I love how they reinterpret astrology through their characters. Last winter, I found a Zodiac Gudetama luggage tag (he was the Sheep, napping on a cloud) from a collab with a travel brand. These partnerships often lean into Lunar New Year hype, with brands like Miniso or Sanrio’s own pop-up shops offering zodiac plushies or enamel pins.
Pro tip: Check Etsy for fan-made zodiac mashups too—I’ve seen brilliant crossovers like Zodiac Aggretsuko stickers. The official stuff tends to drop in January, so mark your calendar!
Oh, the zodiac collabs are everywhere if you know where to look! My personal favorite was Sanrio’s team-up with a Taiwanese bubble tea chain—they had zodiac-themed cups with Cinnamoroll as the Rabbit and Pompompurin as the Pig. The merch sold out faster than you could say 'boba,' but resellers sometimes pop up on platforms like Mercari.
Beyond food, they’ve done stationery lines with Moleskine and even zodiac tarot cards with indie artists. The key is to follow regional Sanrio branches; the Hong Kong division often drops unique zodiac items that don’t make it overseas. I once waited in a virtual queue for three hours to get a Zodiac My Melody hoodie—worth every second!
2026-04-30 19:42:12
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Raina: Ever since I came of age and got my wolf, I became the Whitecrest Pack’s outcast– the fat girl who was constantly bullied and despised by her own pack.
I was mocked, humiliated and used by the very Alpha who was supposed to protect me.
With all hope lost, I resigned myself to my fate, but the moon goddess had other plans.
During a hunting game gone wrong, I was found by Alpha Rowan Vesper, the feared and most powerful Alpha of the Crescent Moon Pack.
And he turned out to be my fated mate.
I didn’t have any expectations. After all, I’m the fat girl no one wants. So I lowered my gaze and braced myself for the rejection I knew was coming.
Instead, his words shattered everything I believed about myself…
“You taste so delicious… I want to eat you whole,” Alpha Rowan growled, sending a shiver down my spine.
No one had ever spoken to me like that before… his voice was laced with raw hunger that sent tingles rushing through me. It was new and it terrified me.
Goddess, is this a dream?
****
Rowan: I had given up on finding my mate. After all, my pack was still thriving without a Luna, so I didn’t think I needed one, until my father pushed me to attend hunting games being hosted by another pack hoping I would find my mate.
I never planned to hunt. But fate placed the most irresistible prey in my path. She was timid, and something told me she was ready to run away from me at any chance she got, but goddess knows I had no intention of letting her go.
Four Brothers. Four Stories. One Pack. Kai, Konstantin, Dimitri and Nikolai - The Volkov Brothers rule New York, not only as a Russian Mafia family but also as The BloodCrest Pack.
Book one follows Alpha Kai, known as the Beast Of New York, Russian Mafia leader and Alpha of the Blood Crest pack - and he's come to claim timid and abused Caterina as his mate. Terrible rumours surround Kai and his pack of bloodthirsty wolves, but as Caterina gets to know her mate better and realises that he is not the monster he is made out to be. So what exactly turned Kai into the beast he's known as?
In Book 2 we meet Konstantin, known as The Heartless Beta. He never cared for love or finding his mate as the Beta to the Alpha God. Who needs a mate when you have a pack to protect? However, when scentless, halfbreed Lily stepped into his life, everything seemed to fall into place. What will Konstantin do once he discovers the scentless, half breed wolf is pregnant with his prophesied firstborn and has been his mate all along...And she's being held prisoner by a creature even older than the Werewolf God Xamnir?
Book 3 Parts 1 and 2 sees Nikolai and Dimitri both thinking that keeping away from their fated mates during the war is what’s best for them. But is their willpower stronger than Fate? Staring at temptation for so long will only make you crave it more, this is something both Nikolai and Dimitri will find out soon enough.
April finally gave up as her glossy eyes filled with tears. Liam had crossed the line by killing their child. There was a limit to insanity, she couldn't do this anymore. "I, April Davis, reject you Alpha Liam Ross as my mate," She breathed in deeply as Liam fell to his knees as if he was in agony and heartbreak but she knew better than to believe a man like him.
***
April Davis lost her parents when she was just a child. Alpha Jack, Liam's father, adopted her. Things were tough for her but she was a kind, innocent, strong-willed girl who saw good in everyone, but her naivety was taken advantage of. She never knew her mate would hurt her to such an extent that she would lose her child.
***
Jason Cortor has only loved one woman his whole life. She was his world. He left his pack for her, just to be close to her. Though she wasn't even his mate. He was fine to see her happy with her mate, it guts him alive but it was fine until his little angel was happy. One cold night, everything turned upside down. Secrets were revealed and blood was shed. He made a vow that night that he would kill anyone who tries to hurt his little angel ever again.
***
What will happen when destiny plays its role in their life? Would April get the love she deserves or end up becoming a cold heartless woman?
"I, Easton Braylle, son of Norman Braylle and future alpha of the Silver Moon Pack, hereby reject you, Catherine the Slave, to be my mate."
Catherine had lost her memories due to trauma from the attack as a child and had been enslaved since the day her parents died at the mere age of 10, or so she thought. She had been bullied, mocked, and tormented after Norman's followers brought her to him forcefully just when she attempted to escape. 8 years later, she discovers who her mate is from the Silver Moon Pack. But that person rejected her after that night...tying her up and throwing her into a cage . But something happened that she least expected...
Her memories came flooding back and she met two hot werewolves who both turned out to be her mates!
Will she be able to resist the hottest, strongest, most dangerous Alpha alive or the incredibly handsome, super kind, and gentleman Beta of Blood Moon Pack? In the end, she only has to choose one mate to give her love. Who is it going to be??? BOOKS- Born To Be My Luna ( COMPLETED). Alpha's Cursed Luna (ONGOING). Alpha Hunter (ONGOING).
Liara Haysbert's whole world revolved around her books and her family. She didn't want to find her mate just after turning eighteen because she wanted to become a doctor first. A part of her didn't wish to find her mate because she was scared that her mate would reject her. Because she used to struggle to speak in front of anyone, as she had been mocked her whole life because of her nerd nature.
But life had another plan for her when out of the blue, her part crossed with her fated mate, a rogue.
"Ple..please sto..stop following me." Liara whimpered, feeling scared, but immediately she realized something, "Oh!! I…I get it.. You can't s..stop yourself be..because of the mate bond. Let..lets reject each other, okay?"
"Ple..please tell me yo..your name." She whispered.
"I don't have a name, Liara. Everyone calls me by different names; you can choose one to reject me. The options are Bastard, Killer, Asshole, Black, Red, Speed, dickhead, Beast, heartless, leech, dog, etc. The list is too long."
Liara's heart sank upon hearing this, and she soon realized what the hell she was going to do. She kept staring at him without blinking her eyes for a while before speaking. "Theodore."
It meant 'a gift of god'. And he was indeed a gift by Moon Goddess; otherwise, they wouldn't have been 'FATED MATES.'
*
Book 4: Fated Mates: Love Over Everything (Ongoing)
Book 3: The Rejected Luna: Daddy, Where is Mommy? (Ongoing)
Book 1: Billionaire’s Ex-Wife & His Hidden Babies (Completed)
Book 2: My Mate is a Witch (Completed)
***
Follow me on social media. Search ‘sprachi12’
Celestia, the world of Celestials, was destroyed and put into great chaos when some celestial mages lusted for great power and summoned demons into their world to acquire magic that can rival a god. However, it turned the other way around. Demons wrecked havoc on their world and made Celestia as a new demon realm.
Lumia, the goddess of sky, bestowed her 12 graces of zodiacs to 12 children that will soon restore their land from those filthy creatures. One of these children was Princess Cerina, who has the grace of the Cancer. She is the daughter of an empress with a divine blessing from her deceased parents. At a young age, she was one of the Magic Ministry’s strongest mages who pioneered the founding of Caelum Academy.
When she was only 10 years old, an unprecedented event happened as she was possessed by a higher-ranking demon. As a result, Arianna, the mage who adopted her, sacrificed herself just to seal the demon inside her, including her magic. Eventually, Cerina lost her memories and was left in front of a monastery on Earth.
11 years later, an unknown shadow creature attacked her in the middle of the night but luckily, she was saved by one of her co-Celestial Twelve named Raid. Afterwards, many things happened as her memories gradually came back.
In order to save her friends, she decided to formed a blood pact with the demon within her. And her grace became a half-curse. And it was called by her demon, Black Zodiac.
Sanrio has definitely dabbled in zodiac-themed merchandise, and it’s such a fun blend of their iconic cute aesthetic with traditional astrology! I’ve spotted collections featuring Hello Kitty and friends dressed as zodiac animals—like Kitty as a bunny for the Year of the Rabbit or Pompompurin as a golden retriever (which, okay, isn’t a zodiac animal, but it’s still adorable). They often release limited-edition items around Lunar New Year, from plushies to stationery, with designs that incorporate lucky colors and symbols.
One of my favorite finds was a zodiac-themed sticker sheet with My Melody as a sheep—so fitting for her gentle vibe. Sanrio’s collaborations with Chinese zodiac themes feel especially thoughtful, like when they paired Keroppi with dragon motifs for a playful twist. It’s not a full-fledged 'zodiac line' per se, but these seasonal drops are a treasure hunt for collectors.
Sanrio's zodiac-themed designs are such a playful twist on traditional astrology! I love how they infuse their signature kawaii aesthetic into each zodiac sign. For instance, Hello Kitty often dons cute costumes representing the Chinese zodiac—like a tiny dragon outfit for the Year of the Dragon or a bunny-ear headband for the Year of the Rabbit. They even release limited-edition merchandise tied to lunar new years, like zodiac-themed stationery or plushies with subtle motifs (think Pompompurin with a rat tail for 2020).
What's fascinating is how they blend cultural elements without losing their brand's charm. The 'Sanrio Characters Ranking' sometimes features zodiac polls, letting fans vote for their favorite character-symbol pairings. It feels like a celebration of both personality traits and adorable design—like matching Tuxedo Sam with Capricorn for his tidy, disciplined vibe. The way they weave these themes into seasonal releases keeps collectors hooked year after year.