Which Hero Academia Characters Get The Most Merchandise Releases?

Late-night scrolling and a few too many collector forums taught me that popularity, screen time, and visual appeal drive release frequency. If I had to rank who gets the most items, I'd slot Izuku Midoriya at the top: every new arc = new costume = new figure variants. He's the protagonist, so it's predictable but relentless.

Right behind are Katsuki Bakugo and Shoto Todoroki. Both have iconic silhouettes and immediate visual hooks (Bakugo's grenadier bracers, Todoroki's split-color hair and ice/flame effects) that translate well into dynamic statues, acrylic stands, and cosplay goods. Then there's All Might, whose classic hero image is evergreen for poster-style prints, plushies, and collectors' edition pieces. Ochaco Uraraka often sees a lot of cute-themed merch — chibi figures, phone charms, and apparel — because she appeals broadly to casual fans.

It's worth noting that villains like Tomura Shigaraki, Dabi, and Himiko Toga rack up releases too, especially after big story moments. Companies like Good Smile, Banpresto, and Funko are the heavy hitters pumping out the most items, and collaborative lines with fashion brands or food chains tend to spotlight the biggest names. If you're trying to collect smartly, follow release calendars from those manufacturers and set alerts — that's how I avoid impulse buying while still grabbing the pieces I really want.

If you're into collecting, the parade of merchandise from 'My Hero Academia' is kind of wild — and some characters definitely dominate the shelves. In my experience hunting for figures at conventions and scrolling through Japanese shops late at night, Izuku Midoriya (Deku) is everywhere: Nendoroids, POP! figures, Banpresto prize figures, cosplay pieces, and dozens of T-shirt designs. It makes sense — he's the face of the series and gets tons of costume variations that studios can turn into new releases.

Katsuki Bakugo and Shoto Todoroki follow close behind. Bakugo's explosive personality and distinctive gauntlets make for flashy statues and accessories, while Todoroki's half-and-half look gets reused a lot for art prints, clear files, and variant figures. All Might is classic merch material too: heroic poses, giant plushies, and anniversary statues. On the villain side, Tomura Shigaraki and Dabi have become big sellers because villain merch tends to appeal to older fans who like edgier designs.

Companies matter: Good Smile Company, Bandai, Banpresto, and Funko push the most releases, and collaboration drops (like UNIQLO, McDonald's Happy Meal promos, or jacket collabs) often center on the most recognizable faces. If you're collecting, look for limited edition runs and scale figures for mid-to-long-term value — I once missed a Todoroki sculpt because I hesitated for a day, and that stung. Ultimately, the characters that get the most merch are the TV poster children (Deku, Bakugo, Todoroki, All Might, Ochaco) plus a couple of standout villains, and the cycle keeps repeating with each season and movie.