Why Is The Illusion Of Choice Important For Marketers?

I've crushed on Ethan McKay since the moment I laid eyes on him. After a year and a half of going to the same college, he still has no clue I exist. Aside from my best friend, I'm practically invisible since I've spent the last seven years of my life purposefully living in the shadows, just waiting for my life to begin. Not that it matters. He's got his own life to live anyway. Parties to attend. Girls to see. And a father to impress so he can regain his trust, and earn back his rightful place in the family business. So, how is it that one night, one party, changes everything for the both of us?

Step 1: Go to college. Check. Step 2: Find a job. No luck. Step 3: Start a family. Whoa, one thing at a time. Alicia Chambers was stuck on Step 2. No matter how many resumes she sent out, she couldn’t find a job in her dream field: phone app development. It seemed like most successful apps were started by a single inspired person in their basement, including the most recent craze, Monster Go. If only Alicia could find her own inspiration for an app… Drawn into the game (research, she told herself), she meets a mysterious stranger who also plays. He’s perfect for her: rich, handsome, and nerdy. However, despite formerly being in app development himself, Jacob seems to have left it all behind. Between romantic dates and catching monsters, Alicia finds herself growing closer to the mysterious man. But when she learns something that he deliberately kept hidden, will she flee his secretive life? Will she let him know her own secret- that she’s carrying a little gift from all their time “playing” together? I Choose You is a standalone romance novel. If you like new adult stories, you’ll enjoy this story of two people finding love over a phone app.

Prince Christian is temptation in royal form—tall, commanding, heartbreakingly beautiful. Jessica is his maid. His best friend. The girl who has loved him in silence for years. In the kingdom of Orlander, the royal family announces a Royal Selection to find the future princess. Christian wants nothing to do with it. His heart is still bruised from Mirabelle, the woman who left him. But the king and queen are determined. The kingdom needs a bride. The prince must choose. Christian agrees only under one condition—he will end the selection if he feels nothing. On the day of the ceremony, he draws twenty names. Mirabelle’s. A mysterious girl named Evelyn Hunter—whose name makes him smile for the first time in months. And Jessica watches the man she loves prepare to choose someone else. She is the maid no one notices. The best friend who is always at his side. The girl who knows him better than anyone… except the one thing she can never tell him. He is searching for love. She is standing right there. But in a palace full of glittering gowns, secrets, royal duty, and heartbreak… she might be the only girl he never sees. This is a forbidden romance, best friends-to-lovers, royal drama, and slow-burn heartbreak where loyalty, destiny, and hidden love collide.

My five years of marriage to Elliot Kline turned out to be a cruel joke. "For tomorrow's monthly report meeting, I'd like Yvette to present your branding plan," Elliot said, not looking up from his desk. I put down the files I was organizing, certain I had misheard. "What?" "Yvette just joined the company. She needs a chance to prove herself. Your plan is perfect for that." He lifted his head, his tone brooking no argument. "But that's my entry for the Veriania Creative Competition," I protested. "You win awards every year. What's the harm in letting her have it this time?" He shrugged, adding, "We need to nurture new talent." I stared at the man with whom I had shared a bed for five years. His face suddenly felt so unfamiliar to me. "Do you know how many sleepless nights I poured into that plan? And you're giving it to a new intern?" "Don't be so petty. It's just a plan. My decision is made." My fists clenched, anger surging through me.

Choices, life if full of them and each one offers several paths to walk down. Mary knows all about choices. It was because of a string of them she went from living a happy life with her parents to end up an orphan working in the castle kitchen. Mary is now working hard while praying she wouldn't be kicked out on the street. The man she loves, her best friend, doesn't see her but is courting another woman who does her best to make Mary feel worthless. To top everything off, the sickness is back in the city which means Mary's only refuge is gone. She is trapped and she feels like a trapped animal. That is when Lady Tariana comes back into Mary's life. She was the one that saved Mary when she was a child. Now she is back and she offers Mary new choices, travel back with Lady Tariana to her home. It's just one choice, but with each of the choices comes a myriad of new choices and consequences. Can she leave her love behind? Would she managed to survive in a new world? And what about magic? Does it really exist? Time is running out and she needs to make her decision or the world will make it for her.

I got pregnant after a relationship lasting eight years, only for my fiance to call off the wedding the night before. When I arrived, I found him changing it to a celebration of his son's first month. I heard his parents speak ill of me, "That Rachel Stone really embarrassed us, getting pregnant even before you got married. I refuse to have such an immoral daughter-in-law like her." Several days later, Sean Wickham let his son's mother put on the most exquisite wedding dress to get their marriage registered. "I have a son anyway," he chuckled. "Whatever happens to the thing in your belly ain't any of my business." The illusion of happiness utterly shattered, I left without hesitation, heartbroken. I didn't want this marriage or the child anymore. I’d go back to my real home in the distant north.