What Are The Key Takeaways From Marketing Management?

Powerful. Steadfast. New York’s most eligible bachelor. Rafael Sebastian had been labeled every good and wicked thing in the corporate world. At the stage of my heartbreak from my failed marriage, I literally ran into him as a stranger that hit my hot buttons at first sight, a man who left me breathless with a single word and an irresistible smile. He made me feel better, and I confided in him more than I should. Our chemical connection was almost overwhelming, and the desires were unstoppable. To relieve ourselves from the intense tension igniting us—he had a proposition. A tempting but dangerous answer to our perplexing situation. But could I really live a life painted with lies? I know this was a bad idea, but that was something I’d think about later…

My father was a senior HR executive. He used KPIs to define my life. "Rank top ten in your grade, and I'll give you a B, with a bonus of 250 dollars. "Place in a state-level competition, and you'll get an A, with a bonus of 500. "If your SAT score hits Ivy-level, I'll give you an S+ and a 5,000-dollar year-end bonus." I studied as if my life depended on it, and in the end, I got the acceptance letter. My father slapped a contract down in front of me instead. "Congratulations on onboarding into the next phase. Starting today, your allowance will be structured as base salary plus performance plus attendance bonus. "Base pay is 250 dollars a month, enough to keep you from starving. "To prepare you for a high-pressure work environment, I’ll conduct random inspections. Fail, and your pay gets docked." When I ran a 104°F fever, he cut my attendance bonus, saying my physical resilience didn't meet standards. When I forgot to submit a weekly report because I was buried in schoolwork, he froze all my money. To stay alive, I went behind his back and sold blood at the hospital. At the end of the semester, I held my transcript and scholarship certificate, thinking I had finally earned the highest rating. But my father looked at me without a trace of warmth. "Your S+ bonus has been reallocated. The company decided to invest it in your brother, Harry. He has more potential." I looked at the 100-dollar "consolation prize" he handed me and laughed. So in his company, I didn't even qualify as an "outstanding employee."

At the parent-teacher conference, Emery Carey's essay, My CEO Mom, won first place, earning thunderous applause from the class. But the mood soured when my daughter ran to me in tears, her cheeks marked with red handprints. "Emery hit me again. He said I don't belong in his class and spat in my face." I scooped her up and marched to the teacher to demand answers. The teacher brushed it off. "It's just kids' horseplay. Don't blow it out of proportion. Emery's mother is the CEO of Mills Group. Get the picture and pull your kid out. Don't affect the mood." I froze, shocked by the absurdity. Then I dialed my lawyer. "Prepare the divorce agreement. Olivia is leaving with nothing." She'd been using my money to fund her lover and his son. That betrayal would not go unpunished.

My mom is an HR professional. She uses KPI to determine my entire life. "If you get into the top ten of your grade, you'll receive a B grade as well as a bonus of 500 dollars. If you can achieve a ranking at a state-level competition, you'll receive an A grade as well as a bonus of 1,000 dollars. Of course, if you can get into a top-tier university after scoring well in your SATs, I'll give you an S+ grade as well as a year-end bonus of ten thousand dollars!" I work my ass off in my studies and manage to earn the offer letter to a top-tier university. But that's when my mom puts a contract in front of me. "Congratulations on getting hired. From today onward, your allowances will be determined by the total of your base salary, KPI, as well as your full attendance award. "Your base salary is 500 dollars. It's to make sure that you won't starve to death, at the very least. In order to help you adapt to workplace stress in advance, I'll check on your progress randomly. If you don't meet my requirements, I'll deduct your salary." When I'm down with a fever of 104 degrees Fahrenheit, my mom deducts my full attendance award, claiming that my physical attributes aren't up to par. In order to catch up on my studies, I've completely forgotten to submit my weekly report to my mom. Because of that, she suspends my allowances. So, I have to sell my blood to a hospital behind her back just so I can survive. At the end of the school term, I show my mom my grades as well as the certificate to my scholarship, thinking that I'll be eligible for the highest KPI and the bonus. But that's when my mom tells me coldly, "The company has decided to give your S+ bonus to your younger brother as a form of investment. After all, he has more potential to achieve better results compared to you." As I gaze down at the 200-dollar consolation prize, I can't help but laugh. It turns out that I'm not even worthy of being recognized as a good employee in my mom's company.

As the right-hand person to the marketing manager, Rossa must deal with a director from a rival company who, ironically, happens to be someone she strongly dislikes. Rosamund Parks was on vacation with some friends on an exotic island when a group of thugs kidnapped her and sold her to a cheap brothel on the outskirts of town, which then sent her to an underground auction. When Francesco (Franco) Tenaglia, a CEO boss, won the auction, he was about to enjoy Rossa's body when an incident thwarted his intentions. Rossa woke up the next day and could still remember the mobster's handsome face, but never in her heart wished to see him again. When the company Rossa works for, faced a tricky situation with a long-established rival company, she was sent to negotiate with them to solve the problem. And when she discovered that the CEO of the rival company was Franco, she had to choose between her freedom and her job. Would she choose herself over her job? Or would she choose the latter and risk Franco's continued dominance?

After half a month of nonstop overtime, I secured a contract worth over ten million, pulling the company back from the brink of collapse. My boss, Richard Gray, was overjoyed. At the celebration party, he called me the pillar of the company and announced that he would reward me with a bonus. However, when the end of the month came, and I opened my payslip, I froze. Negative 250 dollars. A negative commission? I actually owed the company 250 dollars? I immediately called the finance department, asking if there was a mistake on my payslip. They replied, "No mistake. This is the cost calculation formula that Mr. Gray personally instructed us to use. He said you'd understand once you saw it." I went straight to Richard for an explanation. He laughed. "The contract that you signed, after factoring in the concessions, upfront resources, and hidden expenses, left the company with a net loss of 150 thousand. Since the loss was due to your personal decisions, you're responsible for five percent. That totals to 7500. "Considering how hard you worked, we deducted it from your base salary first. But your salary wasn't enough, so you still owe the company 250. Don't worry. The company treats its employees well. We'll write that off." Soon after, he awarded 100 thousand dollars to the newly arrived intern. I watched the newcomer, probably connected to Richard, cheerfully treat the entire company to dinner with her bonus, and something inside me just snapped. From that day onward, I did the bare minimum. I clocked in. I clocked out. Nothing more. Later, when a critical project went catastrophically wrong and the company faced a colossal compensation demand, Richard came begging me to fix it. I just smiled and said, "Sorry, Mr. Gray. I've already resigned. If there are any problems, you can ask the intern who got the 100 thousand dollar bonus to handle it."