This book grabbed me from the first premise: 'All Superheroes Need PR' is built around two irresistible mains. Vanessa Theriot is the shy, anxious CEO of a boutique marketing firm who suddenly finds herself elbow-deep in the biggest client of her career — and also the one who makes her heart and anxiety do backflips. Opposite her is Roland Casteel, originally known to the public as the Pyro: a gruff, near-mythic super-powered figure who wants a rebrand as the Wyvern and a chance to switch from villain to hero. Their fake-dating PR stunt is the engine of the novel, and the emotional stakes come from Vanessa’s inner life clashing with Roland’s volatile reputation and alien origins.
I’ll give a tight, conversational rundown: the heart of 'All Superheroes Need PR' is Vanessa Theriot and Roland Casteel. Vanessa runs a small PR/marketing shop and wrestles with severe social anxiety while trying to land a career-making contract; Roland is the fearsome Pyro who wants to be rebranded as the Wyvern and flip his public image from villain to hero. Their contract—part marketing strategy, part fake-dating stunt—pulls both of them into unexpected personal territory. Supporting players who matter to the story include Margerie, Vanessa’s loyal and sarcastic colleague who provides emotional ballast, and Mr. Singkham, the COE president whose decisions create the professional urgency that drives the plot. There are other supers and family members who round out the world and escalate the external threats, but those four names are the ones you’ll keep coming back to as you read. If you like character-focused romantic comedies set against a superhero backdrop, that core quartet is what makes the book sing.
What I loved most as I read was how the central pair—Vanessa and Roland—drive both the romcom beats and the larger stakes. The fake-romance-to-real-love arc leans into slow-burn chemistry, while the PR and branding angle gives the whole superhero setup a fresh, modern twist: it’s not just costumes and fights, it’s image craft, nervous vulnerability, and public narratives that can make or break people. If you want the short roster: Vanessa Theriot (protagonist/PR director), Roland Casteel (Pyro who becomes the Wyvern), Margerie (best friend/CMO), Mr. Singkham (COE president), plus a handful of colleagues, family, and fellow supers who populate the world. Reading it felt like watching a romcom with superhero stakes—fun, messy, and surprisingly warm.
Beyond those two, the supporting cast is surprisingly textured and important to the plot. Margerie shows up as Vanessa’s fierce, funny right-hand — part CMO/confidante and part emotional anchor who keeps the agency from tipping into chaos. Mr. Singkham is the president of the Champions of Earth (COE), the organization that governs public-facing superhumans and the person who effectively puts Roland in Vanessa’s lap; his presence creates the professional pressure cooker Vanessa is trying to survive. There are also family ties and colleagues like Charlie, plus other supers such as the polished Taranis, who help show how branded and performative this hero-versus-villain world has become. These side characters don’t just decorate the romance; they push on Vanessa and Roland in ways that reveal history, politics, and a looming monstrous threat that forces the pair to actually choose who they want to be.
2026-01-22 13:23:59
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