How Did Pokemon Memes Become So Popular?

My best friend loved playing 'jokes.' On my birthday, she projected my worst photos in front of everyone, saying she just wanted to 'liven up the mood.' When I was on my period, she deliberately gave me a defective pad. Even when she saw the stain on my clothes, she said nothing–claiming she was helping me 'get more attention.' After I started dating, she edited my photos into suggestive images and spread them across social media groups, pricing them like a product. When I finally snapped and confronted her, she just laughed. "I'm just helping you test your boyfriend," she said. "If he doubts you, then he doesn't really love you. How can you blame me?" Later, a man used the information from those posts to track me down and harm me. I did not survive what followed. However, when I opened my eyes again, I was back to the day she first shared those images.

At the company team-building event, I got called out by my colleague Samantha Rowler for not removing my price tag—she accused me of being a "freebie chaser." "Oh wow, Carla, you drive a BMW 5 Series. Are you seriously planning to return your clothes within seven days too?" she sneered. I tucked the tag back in and ignored her snide remark. But after the event, as soon as I got home, my phone started blowing up. My chat apps were going insane. A friend had sent me a link: [Luxury-Car Executive Turns Out to Be a Return Addict!] Someone had filmed me leaving the price tag on and posted it to a short-video platform. I opened the comment section and was met with a barrage of insults. [Can't afford to live, huh? Tag warrior.] [Is this car a sugar-daddy gift? Those who know, know.] [OMG, does this woman have some kind of illness? Which brand is this so I can avoid it!] I immediately knew Samantha was behind it. I messaged her to delete the video. Instead, the next second, she blocked me—and pinned a comment to the top of the thread: [You can know a person's face but never their heart!] I was about to post a statement to clarify, my finger hovering over the send button, when I noticed the video's likes had already shot past ten thousand. I laughed. If they wanted a scene, fine—let's make it bigger. I quickly posted a new update: [The outfit is really nice. I'll wear it again next time.] The netizens erupted. The insults doubled, the heat skyrocketed, and the post shot straight to number one trending. I just put my phone down and went to sleep.

Every year on the day the SAT results are released, I spend the entire day kneeling at my mother's grave. Three years ago, I fell for a phone scam and transferred all of the tuition money she had saved through years of diligently saving up to the scammers. Unable to take the sudden blow, Mom suffered a fatal heart attack. After she passed away, debt collectors began showing up at our door. Only then did I learn how much money she had borrowed just to keep us afloat. I have no choice but to give up my admission offer from Jaloria College. Working five jobs a day, I finally repay every last debt today. On the subway ride to the cemetery, I suddenly come across a streamer whose voice sounds strangely familiar. She blabs, "How do you teach kids the value of earning money? In my experience, extreme circumstances work the best. I deliberately created a scenario for my daughter where both her parents are supposedly dead, and she inherited a million dollars of my debt. "She's almost finished paying it off now. Tell me, can your kids do that?" Someone in the comments section questions her methods, saying it is too insane. She only grows more smug as she gloats, "So what? She's the one who was stupid enough to get scammed. I was just teaching her a lesson. As a reward for doing so well, I'll tell her the truth on her birthday five days from now. Any sensible child will understand their parents' good intentions." As she gestures animatedly, a crescent-shaped birthmark on her wrist comes into view. It's identical to my mom's. My hands tremble as I create a new account. I switch the profile picture to a man in a suit and change the background to luxury cars and mansions. Then, I send her an expensive virtual gift. While she excitedly thanks me, I leave a comment. "You're absolutely right, ma'am. If only I had a smart woman like you around to help me raise my children."

My roommate had a peculiar knack for pestering everyone into liking her posts on social media, all so she could collect enough likes to claim some prize or another. It was her way of life—nagging, nudging, and guilting us into clicking that little thumbs-up. One time, the campus beauty queen liked my roommate's ad for a facial mask. Not long after, she was in a horrific car accident. The vehicle caught fire, and her face suffered severe burns, leaving her disfigured beyond recognition. Meanwhile, my roommate seemed to undergo a miraculous transformation, her complexion turning porcelain fair and flawless as though she'd been kissed by the heavens. Then there was the academic prodigy, a shoe-in for graduate school, who liked her tutoring service post. Shortly after, he was exposed for academic fraud, and his once-brilliant reputation was reduced to ashes. Strangely enough, my roommate's research paper suddenly won an award, catapulting her to fame and fortune. And me? I fell into her trap too. I liked her rental agency ad, and before I knew it, my world crumbled. A scandal erupted, revealing that I was the result of a mix-up at birth. It turned out she was the long-lost child of wealth and privilege—a hidden gem cast into the rough, now reclaimed by her rightful family. As for me, I was packed off to the countryside village she had escaped from and forced into a brutal marriage with an old man. My life became a living hell, and eventually, I died there, broken and forgotten. But fate wasn't done with me yet. When I opened my eyes again, I found myself back on the day my roommate begged me to like her post in exchange for yet another prize.

After I dropped out of school, my parents didn't pressure me to do anything. But Nicole Hicks kept calling nonstop. She was my boyfriend's childhood friend who had established a reputation as a genius. I was too busy helping out in the fields, growing vegetables, and splashing around in the creek, living my best carefree life. Writing code wasn't even on my mind. In my past life, she had turned in a project just one day before I did. Her codes were exactly the same as mine. Everyone called me a fraud and said I had stolen it. I tried to explain, but no one believed me. Later, she even did a livestream, accusing me online of being a school bully. People went wild. They didn't just come for me—they went after my whole family. Some obsessed troll chased my parents in a car, and they died in a crash. I couldn't take it anymore. I jumped off a high-rise, my eyes still wide open, refusing to accept the way it all ended. Even in my last moment, I couldn't figure it out. That code was mine. My hard work. So how did she manage to post it before me? When I opened my eyes again, I was back, right before everything fell apart.

When I started college, my new roommate secretly used my phone to take a selfie. She sent it to the guy I was in an online relationship with and added the caption: [Baby, do you think I'm beautiful?] My boyfriend replied with a giant question mark, followed by a voice message full of curses. "Just thinking about dating someone with that face makes me want to puke!" "Let's break up, you ugly freak. Stay far away from me!" By the time I got out of the shower and tried to explain, I realized he had already blocked me. My roommate, holding her own phone, smugly told me, "The streamer I've had my eye on just added me. He says he wants to start an online relationship." When I looked at the account, I saw it was none other than my ex-boyfriend.