Goffman would’ve had a field day dissecting Twitter personas. The way people adopt political hashtags as costumes or perform outrage for clout is pure theatricality. Retweets become encore demands, and quote-tweets are hecklers disrupting the show. Even anonymity fits Goffman’s framework—burner accounts are like wearing masks to rehearsals where you can flub lines without consequence. But here’s the twist: social media collapses backstage and frontstage. A viral rant meant for 'close friends' leaks, or a livestream catches unguarded moments. The blurred boundaries make identity feel more fluid—and more fragile. I’ve seen creators burnout from playing too many roles at once.
Remember when you agonized over which photo to post? That’s Goffman’s 'face-work' in digital form. Every like is a nod of approval from the audience we’ve invited to judge us. Even 'authentic' moments are performances—the candid shot took 20 takes. It’s exhausting, but also weirdly fun. Maybe we’re all just method actors in a never-ending improv show called 'online life.'
Ever notice how LinkedIn feels like a never-ending job interview? That’s Goffman’s theory in action. Professional profiles are meticulously crafted fronts—endorsements replace applause, and humblebrags about promotions are scripted soliloquies. Even the 'casual' office photos are staged; nobody actually smiles that much during Zoom calls. Social media turns life into a series of auditions where everyone’s both actor and audience. What’s wild is how platforms weaponize Goffman’s 'dramaturgical loyalty.' Influencers maintain character arcs across posts, and followers demand consistency—deviate from your 'niche,' and engagement drops. The pressure to sustain a persona can be exhausting. I once tried to keep a 'bookstagram' theme going but gave up after realizing I just wanted to post messy dog pics.
Goffman's 'The Presentation of Self in Everyday Life' feels eerily relevant when scrolling through Instagram or TikTok. We’re all performers on a digital stage, carefully curating feeds to showcase idealized versions of ourselves—highlight reels of vacations, perfectly plated meals, and filtered selfies. But backstage? That’s the messy reality we rarely post. The 'front stage' is the polished profile, while DMs and private stories become the backstage where we drop the act.
What fascinates me is how platforms reward exaggerated performances. Algorithms amplify personas that fit niche aesthetics (e.g., 'cottagecore' or 'dark academia'), turning identity into a consumable brand. Goffman’s 'impression management' now includes strategic hashtags and scheduled posts. Yet, the tension between authenticity and performance grows—do we even remember who we are without the filters? Sometimes I wonder if we’ve traded genuine connection for standing ovations in the form of likes.
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A Pretense
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When we get too much involved in the act of pretending, we lose the idea of knowing the pretense of others. Isn't that how it works?
We don't know the acts we do thinking good for the others even to the extent of hurting them to save them from major hurt will cause them to go through much more than we can think of.
Sometimes it is not too late to correct the pretenses but sometimes it is late to amend them. Let's see whether it is too late or just in time.
My roommate had a peculiar knack for pestering everyone into liking her posts on social media, all so she could collect enough likes to claim some prize or another. It was her way of life—nagging, nudging, and guilting us into clicking that little thumbs-up.
One time, the campus beauty queen liked my roommate's ad for a facial mask. Not long after, she was in a horrific car accident. The vehicle caught fire, and her face suffered severe burns, leaving her disfigured beyond recognition. Meanwhile, my roommate seemed to undergo a miraculous transformation, her complexion turning porcelain fair and flawless as though she'd been kissed by the heavens.
Then there was the academic prodigy, a shoe-in for graduate school, who liked her tutoring service post. Shortly after, he was exposed for academic fraud, and his once-brilliant reputation was reduced to ashes. Strangely enough, my roommate's research paper suddenly won an award, catapulting her to fame and fortune.
And me? I fell into her trap too. I liked her rental agency ad, and before I knew it, my world crumbled. A scandal erupted, revealing that I was the result of a mix-up at birth. It turned out she was the long-lost child of wealth and privilege—a hidden gem cast into the rough, now reclaimed by her rightful family. As for me, I was packed off to the countryside village she had escaped from and forced into a brutal marriage with an old man. My life became a living hell, and eventually, I died there, broken and forgotten.
But fate wasn't done with me yet. When I opened my eyes again, I found myself back on the day my roommate begged me to like her post in exchange for yet another prize.
When I started college, my new roommate secretly used my phone to take a selfie.
She sent it to the guy I was in an online relationship with and added the caption:
[Baby, do you think I'm beautiful?]
My boyfriend replied with a giant question mark, followed by a voice message full of curses.
"Just thinking about dating someone with that face makes me want to puke!"
"Let's break up, you ugly freak. Stay far away from me!"
By the time I got out of the shower and tried to explain, I realized he had already blocked me.
My roommate, holding her own phone, smugly told me, "The streamer I've had my eye on just added me. He says he wants to start an online relationship."
When I looked at the account, I saw it was none other than my ex-boyfriend.
On the day Owen Mercer and I get married, I place our marriage certificate beside our candlelit dinner.
Just as I'm about to take a picture and upload it to social media, Owen suddenly says, "This certificate is fake."
I freeze.
A woman's startled voice comes through his phone, "Hey! Why did you tell her so soon? You ruined all the fun!"
Owen frowns in frustration. "She's been completely clueless this entire time. Is there really any reason to keep pretending? Fine. You win the bet, Ms. McCoy. Are you satisfied now?"
But my post has already been shared on social media. Everyone is sending their congratulations to Owen and me, celebrating that we have finally tied the knot after seven years together.
The woman on the other end leaves a sarcastic comment, just like how she used to bully me back in the day. "Wow, look at you two finally making it official! So when's the reception? Hehe!"
After a moment's thought, I respond, "Next week."
On my fifth birthday with Zachary Murdock, I sit once again in front of a full table of cold food, just like every year before.
Zachary had promised, as always, to spend the day with me. And, as always, he breaks that promise.
This year, it's because his childhood sweetheart wanted to shoot a set of "artistic photos". She invited him and a few of his close buddies to be part of it.
Without hesitation, he ditches me again and runs straight into her arms.
At 11:00 pm, his childhood sweetheart posts a photo to her social media and sets it so that only I can see it.
In the picture, four men are in nothing but black briefs and Windsor-knotted ties. They kneel around her while she is draped in sheer fabric like a goddess.
The caption reads, "Some people beg for crumbs, but I own the entire bakery."
I take a screenshot. Then, I send it to the girlfriends of all three of Zachary’s best buddies.
If they all look down on me this much, let's hope they don't end up on their knees begging me someday.
The most popular girl from my high school is getting married. She invites everyone in our class to the wedding. I want to act like I don't see the message, but she deliberately tags me in the group chat.
"You kept pretending to be a rich girl like me in high school, but I don't hold it against you. In fact, I'll allow you to attend my wedding tomorrow to see what the rich life is like."
The other classmates speak up.
"You're so generous, Haley. It's no wonder you can marry someone from the Baumer family. I can't believe you can even forgive someone as materialistic as Emma!"
"Does someone like Emma Larkin even deserve to attend Haley's wedding? She's so full of herself."
As the insults become worse, Haley Stockwell steps forward to keep the peace. "Come on, let's put this behind us. I'm not bothered by these things since it's been so long. Anyway, let's not bear a grudge against Emma when she's already so poor and ugly."
Everyone in the group chat starts singing her praises and calling her kind and innocent.
I sneer. Haley is the one who kept pretending to be rich—I'm the true heiress from an affluent family, yet she made me out to be a liar. She turned me into the target of everyone's insults.
I check the digital wedding invitation to see that the venue is my villa. The groom looks familiar—isn't he my husband's driver?
I smile at the thought of what's going to happen. I reply, "Sure! I have to attend your wedding!"
Ever since I picked up 'The Presentation of Self in Everyday Life', I couldn’t help but think about how it bridges the gap between dry academic theory and the messy reality of human interactions. Goffman’s work feels like it was written for anyone who’s ever felt like they’re 'performing' in social situations—whether you’re a student dissecting social dynamics, a professional navigating office politics, or just someone fascinated by the masks we wear. It’s surprisingly accessible for a sociological text, with vivid metaphors like the 'front stage' and 'backstage' of behavior that stick with you long after reading.
What’s brilliant is how it appeals to both thinkers and doers. If you’ve ever analyzed why you act differently around friends vs. coworkers, or noticed how people curate their social media personas, Goffman’s framework gives you the vocabulary to unpack those observations. I’d even recommend it to creatives—writers crafting characters or game designers building NPC interactions could mine this book for gold. It’s one of those rare reads that feels equally at home on a college syllabus or a curious reader’s nightstand.
It's wild how a book written in the 1950s still maps onto my endless scroll. Reading 'The Presentation of Self in Everyday Life' felt like finding a cheat sheet for modern profiles: Goffman's idea of front stage/back stage translates perfectly to feeds and stories. On my front stage I craft captions, pick filters, and line up photos so friends, colleagues, and followers see a tidy version of me. Props have changed from hats and cigars to ring lights, curated playlists, and that perfect angle.
Back stage is the DMs, the unsent drafts, the pile of unedited images, and the private group chats where I admit I’m tired of performing. The twist with social media is context collapse — everyone watches at once: family, old classmates, bosses, strangers. That makes impression management trickier and sometimes exhausting. Algorithms amplify certain performances too, rewarding drama or polish, which nudges how we script ourselves. I try to remind myself that authenticity can be staged; being aware of the performance lets me decide when to go onstage and when to stay backstage, and that little choice feels empowering rather than performative.
Goffman's 'The Presentation of Self in Everyday Life' is such a fascinating lens to view human interactions through! The book essentially frames social life as a theatrical performance, where we're all actors playing roles on different 'stages.' The front stage vs. backstage concept really stuck with me—how we meticulously curate our personas in public (front stage) but drop the act in private spaces (backstage). It makes you hyper-aware of how even casual conversations are carefully scripted performances.
Another theme that resonated was the idea of 'impression management'—the constant, often subconscious effort to control how others perceive us. It’s wild how much energy we put into maintaining facades, from choosing outfits to rehearsing conversations. Goffman’s breakdown of 'team performances' (like coworkers maintaining a unified front) also made me notice these dynamics everywhere, from family dinners to corporate meetings. The book’s a bit academic, but once you see social interactions as a series of calculated performances, you can’t unsee it!