Who Is The Target Audience For PREPAREDNESS NOW!?

An apocalypse driven by natural disasters. Survival of the fittest. Typhoons, floods, deadly cold, scorching heat, earthquakes, tsunamis, insect plagues, acid rain… After struggling through three years of the apocalypse, Nicole Floyd met a brutal death. Miraculously, she woke up and found herself three days before it all began. Nicole seized the advantage to reclaim her storage space, flipping the switch on full-on stockpiling mode. She shopped until she ran out of money, and her storage was packed tight. She also looked for the dog that had saved her life once before. She sharpened her knives, stacked her supplies, and took care of unfinished business. She paid back every debt, whether owed in blood or in kindness. And then, disaster struck. Her right hand gripping a knife and her left stroking the dog, Nicole pressed on through the ruins of a world without order or morals.

The world plunged into a new Ice Age. As the frozen apocalypse spread, 95% of humanity perished. In his first timeline, Cyrus Knovell's kindness cost him everything. The people he had helped betrayed him and left him for dead. Fate, however, granted him a second chance. He awakened one month before the world froze, gaining a dimensional ability that let him store anything without limit. Now he hoarded supplies by the billions and built a fortress no one could breach. While others shivered, starved, and traded their dignity for a morsel, Cyrus lived in comfort. The desperate came begging. The manipulative vixen: "Cyrus, let me into your shelter, and I'll be your girlfriend, okay?" The spoiled rich heir: "Cyrus, I'll give you all my money for just one meal!" The greedy neighbors: "Cyrus, you shouldn't be so selfish. You should share your supplies with us!" Cyrus remembered their betrayals. Lounging in his steel fortress and savoring his private paradise, he sneered, "Your survival has nothing to do with me. I'd rather feed the dogs than feed you."

In October 2025, an explosion occurs at a remote lab. An unidentified substance is leaked, and the virus makes people go insane. Anyone who is bitten by these rabid creatures becomes one of them. It's like the zombies people see in movies and video games. On the first day of the explosion, my five-year-old, Joyce Fairfield, is still at kindergarten. I risk my life to hurry there, but I can't even find her corpse when I arrive. I can only look at the surveillance footage to see her face, which is ashen with fear. I also see her mouth, "Mommy!" 15 days after the explosion, I finally traverse the city and get to my mother's home. However, all that welcomes me is a destroyed apartment and blood everywhere. 20 days after the explosion, my husband, Emmett Fairfield, calls me one last time from his office, which zombies have surrounded. He tells me not to leave the house. Less than a month after the apocalypse arrives, I lose all my family. I'm alone as I struggle to survive in this dead world. The spread of the virus triggers chaos in mankind. I exchange all my supplies to save a neighboring couple from bandits, leading them to safety in a secure zone where they can live stable lives. However, my kindness is not repaid. Three years after the explosion, the secure zone is under siege by a wave of zombies. As we retreat, my neighbors shove me underneath a car so I'll distract the zombies. Then, they make a run for it and get away. Trusted neighbors betray me. As the zombies eat away at me, I can feel death looming. All I want is to see my family again. Now, I've been reborn. I have six hours before the zombie apocalypse breaks out.

A split second before I swipe my card at the Hermès boutique, I hear my unborn son's scream inside my head. "Mom, don't buy this useless designer bag! The zombie apocalypse is only a month away! This is inedible, and it can't be used as a weapon either. What's the point of buying it? Buy essential food! Sell that limited-edition sports car at home and trade it for a bulletproof armored vehicle!" My hand trembles, and the purchase order worth millions scatters across the floor. The sales associate looks at me with disdain and says, "Ms. Webb, if you don't have enough funds, you can always come back another day." I ignore her and immediately turn around to call the owner of the wholesale market. Without wasting any time, I order, "I need 10,000 pounds of potatoes and 5,000 pounds of beef. Make sure it's the kind with the fatty parts! I want it delivered immediately!" From this moment onwards, the socialite Phoebe Webb who only knows how to shop is gone. In her place stands a survivalist obsessed with preparing for the end of the world.

When the heat wave hit, I was working at the National Weather Service and was the first to spot the climate irregularities. I warned my family to get ready ahead of time. My parents trusted me without question. They even proposed starting a "family survival fund." They told me to use the savings I'd built up since graduating to stock up on supplies, promising that they and my little sister would chip in every dollar they had too. If we were going to make it, we had to stick together as a family. I smiled. "Sure. I'll take care of the plans." That same night, I converted every penny into gold and locked it in a safe. I also went all out into building an apocalypse-proof bunker. When doomsday finally came, they showed up demanding the money we'd pooled together. "Hand over all the gold," they said coldly. "A deadweight like you is just wasting resources by staying alive." Smiling, I tossed them the safe with the gold inside, then sealed the bunker, locking them out completely. Laughing triumphantly, they opened the safe… and stared in shock at what they saw inside.

On New Year’s Eve, my fiancee, Delilah Carrington, left me to freeze to death in subzero snow. As my body went numb, she was wrapped in the military coat I had found for her, curled up in Everett Kingsley’s arms while eating the holiday groceries I had paid for. When I opened my eyes again, I was back before everything fell apart. So when she called—cold, demanding, rattling off a shopping list like I owed her—I hung up, blocked her number, and made my move. I sealed off Blackridge Logistics Hub, the largest logistics hub in the country. Stockpiling supplies? Pointless. Because my coworkers and I had more packages than we could ever open: seafood delicacies, premium cigars, top-shelf liquor, and industrial generators. Hundreds of millions of shipments meant for the holidays were now all mine. Inside a warehouse kept at a steady 26°C, I ate wagyu steak and watched the world collapse through surveillance feeds. I witnessed Delilah’s entire family tear each other apart over half a moldy pack of crackers. I thought I could live like this forever. I was wrong. In the apocalypse, the most dangerous thing isn’t what’s waiting outside. It’s the people who refuse to stop playing the hero.