“The Love Self Esteem Project,” Oliver repeats, testing the words. “It is a bold move. It would certainly differentiate us from the usual high-glamour, retouch heavy campaigns our competitors are running.” He taps his fingers rhythmically against the countertop, a habit he falls into when he is processing a new strategy. “It would require a completely overhaul of our visual direction. We would need to move away from perfectionism and focus on authenticity. That means no heavy airbrushing, real skin textures, diverse casting– the whole works.” He looks at Harper, his eyes sharp with interest. “It is a significant pivot for our brand identity. It would be a massive undertaking, but the PR benefits could be enormous of we execute it correctly.”“And it could significantly decrease the spending,” Harper added confidently. Oliver’s eyebrows shoot up, and he leans forward, his interest piqued by the financial a
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