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com, 2018).
5.1.2 SMM has time advantage
“Social media ensures the reach and effectiveness within specific time limit” (Amrita and Mohan, 2016). This demonstrates that SMM is guaranteed to convey the message in time and with high quality, so SMM has time advantage (Kirtiş and Karahan, 2011). In the meantime, Richard (2017) proposed that “More so than previous generations, Millennial seek out instant gratification, preferring fast service over friendly service and face-to-face contact.” and they “have the ability to and are comfortable with last-minute purchase decisions.” Besides, since the Millennial generation is the second largest consumer group (Paul, 2001), they are highly targeted by m
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