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It also seems almost compulsory for hotel chains to take advantage of SM to create quick and automated service if they intend to capture Millennials’ attention (Ernst and Young, 2014).
5.1.3 SMM is a better approach to identify potential customer
Potential customers are generally considered as the group of people that are not only interested in company’s products and services, but also simultaneously have the matching purchasing power. According to Haili (2016), “the market is the potential buyer(s) of the product, consumers whose demands should be met and whose tastes are to be catered for.” Thus, the ability to accurately identify company’s potential customers is very important for any bus
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