ACC
Charlotte Holmestop social media marketing booksstories social media
0 Summary
From the perspective of the business, SM can be considered as a valuable tool and an effective platform for strength customer engagement and improving two-way (customer-business) interactions (Sigala, 2012). SMM is widely used in almost every business industry among vary scale of companies including the hotel chain because of its preponderance (Kirtiş and Karahan, 2011). The purpose of this paper is to clarify in which aspect SMM influences hotel chains and what can hotel chains do so that they may take better advantage of it.
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